When our good friend Dann Petty came to us to craft the Epicurrence Park City site, we couldn’t say no. We love what he is doing for the industry with the Epicurrence conference series. And the fact that it was right in our own back yard was an added bonus.

It was a tight 3.5-week timeline from start to initial launch. Core goals were getting as many invite requests as possible and building demand for the event. Within the first week, almost 1,000 designers requested an invite for only 60 slots, which beat out the previous two records.