We’ve had a lot of experience creating mapping products and tools over the years, so when Apple launched AR Quick Look, it seemed like the perfect opportunity to explore mapping in augmented reality. Our early testing and designs caught the eye of Alterra Mountain Company’s Director of Digital Product. Alterra enlisted us to design and develop an AR map experience that highlights and promotes all 41 Ikon Pass resort destinations, including 50 unique mountains. Leveraging terrain information from Mapbox and referencing trail data from both digital and traditional illustrated resort maps, Rally designers hand-produced all resort maps in a cohesive trail map style, including names, colors, and glyphs.

These designs were then laid on terrain meshes to create an immersive 3D map experience, allowing users to explore their favorite mountains in real space. This AR experience was unveiled at Outdoor Retailers 2020. It was extremely well-received by industry insiders at the event, and will live on with a publicly-accessible landing page promoted from the Alterra Mountain Company website.